Nexus Clinic Dubai: 890 Patient Inquiries in 90-Day Launch Campaign
How Drivix launched a new aesthetic clinic in Dubai from zero digital presence to 890 patient inquiries in 90 days at AED 85 CPL.
890
Patient Inquiries in 90 Days
AED 85
Cost Per Lead
38%
Inquiry-to-Booking Rate
4.8x
Doctor Content Engagement
The challenge
What Nexus Clinic Dubai needed to solve.
Nexus Clinic Dubai was a brand-new aesthetic clinic launching in a saturated market. No brand recognition, no patient reviews, no organic traffic. The entire growth timeline depended on paid acquisition from day one. The challenge was building trust fast enough to convert cold traffic in a category where social proof is the dominant buying signal.
Our approach
How Drivix solved it.
Doctor-Led Content Strategy
We built the clinic's Instagram presence around the lead dermatologist's expertise: treatment explainers, before-and-after sequences, and Q&A Reels. Doctor-fronted content achieved 4.8x higher engagement than clinic brand posts, and drove 71% of all organic inquiry traffic.
Instagram Lead Ads with Pre-Qualification
We launched Instagram Lead Ads targeting Dubai women aged 24-45 with aesthetic interests. The form included treatment preference and budget range to qualify intent before the follow-up call. Form completion rate was 68%, significantly above the 30% UAE category benchmark.
Google Search Brand Protection
We launched branded and treatment-specific Google Search campaigns from week one to capture any direct search traffic driven by Instagram awareness. Branded CPC was kept below AED 2 through Quality Score optimisation.
WhatsApp Booking Automation
Every form submission triggered a WhatsApp message within 3 minutes with the clinic address, available time slots, and a direct booking link. Automated follow-up sequences ran for 7 days for non-responders. Inquiry-to-booking conversion reached 38%.
The results
What the numbers look like.
890
Patient Inquiries in 90 Days
AED 85
Cost Per Lead
38%
Inquiry-to-Booking Rate
4.8x
Doctor Content Engagement
Expert Reviewer
Babar Azam, FCCA
Founder and Managing Director, Drivix
All Drivix case studies are reviewed and validated by Babar Azam, FCCA — Fellow of the Association of Chartered Certified Accountants — ensuring the commercial and financial claims in this case study reflect verified client outcomes.
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