Silverwood Group: 400% ROI on Dubai Property Lead Generation
How Drivix engineered a multi-market buyer acquisition system for a Dubai off-plan residential developer, delivering 1,200+ qualified leads at AED 180 CPL.
400%
ROI in 90 Days
1,200+
Qualified Leads
AED 180
Average CPL
22%
Lead-to-Viewing Rate
The challenge
What Silverwood Group needed to solve.
Silverwood Group needed to launch a 240-unit off-plan residential development in Dubai with a 90-day pipeline target. Previous agency campaigns had generated high lead volume but low conversion — less than 4% lead-to-viewing. Budget efficiency was critical. The development needed to attract GCC-local buyers alongside international buyers from India, the UK, and Russia.
Our approach
How Drivix solved it.
Multi-Market Campaign Architecture
We structured separate campaign sets for UAE-local, India, UK, and Russia with country-specific landing pages, localised creative, and geo-adjusted bidding. Each market had its own CPL target modelled against average ticket size.
Qualification-First Lead Flow
We built a multi-step landing page with budget and timeline qualification before the form submission. This reduced raw lead volume by 18% while increasing the lead-to-viewing rate from 4% to 22%, directly reducing cost per qualified lead.
CRM Integration and Lead Scoring
Every lead was pushed to the client's CRM with source tracking, market flag, budget band, and timeline intent. The sales team received only pre-scored, pre-qualified leads — eliminating manual triage time.
Retargeting and Re-Engagement Sequences
Non-converting visitors were placed into a structured 14-day retargeting sequence across Meta and Google Display. Re-engagement email and WhatsApp sequences were triggered for leads that dropped off post-submission.
The results
What the numbers look like.
400%
ROI in 90 Days
1,200+
Qualified Leads
AED 180
Average CPL
22%
Lead-to-Viewing Rate
Drivix restructured our entire acquisition funnel. We stopped chasing volume and started converting. The ROI in 90 days exceeded our most optimistic projections.
Expert Reviewer
Babar Azam, FCCA
Founder and Managing Director, Drivix
All Drivix case studies are reviewed and validated by Babar Azam, FCCA — Fellow of the Association of Chartered Certified Accountants — ensuring the commercial and financial claims in this case study reflect verified client outcomes.
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